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Find Your People featuring Neil Frances
Credits:
Executive Producer: Eloise Porter
Directors: Giles Andrew & Elliott Watson
Cinematography: Nate Hurtsellers
Music: "Music Sounds Better with You" by Neil Frances
Production Company: Honora Productions
Photography: Lindsey Best
Landing page
Find Your People was a full-channel, multi-media GTM focused on brand awareness and new creator acquisition to reposition Eventbrite's value proposition. The aim of this campaign was to show the breadth and diversity of ticket-buyers on Eventbrite. The hero asset was a short video that spotlights Eventbrite’s demand driving capabilities, and a dedicated landing page to reinforce the repositioning.
The video outperformed Eventbrite's goals, reaching 110% to plan with 4.7M views and higher viewer retention on YouTube than average.
