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Duck Club
Credits
Executive Producer: Eloise Porter
Directors: Giles Andrew & Elliott Watson
Cinematography: Ben Goodman
Motion graphics: Ian Clarke
Performance & music: PINK FUZZ
Photography: Cdigi
Production Company: Honora Productions
In this three-tiered campaign, we targeted users in each stage of the marketing funnel through three distinctive videos featuring Duck Club, a local event production company that is passionate about building and bolstering Boise's local music community through a large-scale yearly music festival and frequent local shows. A documentary episode bolstered brand awareness by sharing Duck Club's story, a short ad built intrigue and targeted prospective users, and a case study outlining their specific success nurtured leads and appealed to sales prospects.
